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Институт бизнеса и делового администрирования Российской Академии народного хозяйства и государственной службы при Президенте РФ

Institute of
Business Studies

Education for successful managers

Global Gaiar Forum «Russia and the World: Challenges of the New Decade». 15 – 16 January 2020


The IBS organized and ran 9 sessions on the future of management education.

The issues of ethics, social responsibility and sustainable development were discussed at all of them and two of the sessions were totally devoted to the issues.

"PRME: Good Intentions of Dreamers or the Way to Further Development"

The UN PRME initiative unites leading business schools from all over the world, that contribute to thought and action leadership on responsible management education in the context of the United Nations sustainable development agenda.

The experts from Slovenia, the UK, Russia, Kazakhstan, the US and France discussed the prospects of further development of business schools activities in promoting and implementing the principles of ethics, social responsibility and sustainable development.

Jean Francois Fiorina, Deputy Director of the Grenoble Business School, emphasized "We’d like to make business education available for all people!". He shared the experience of developing and running the program for refugees and people with disabilities. Besides, the Grenoble Business School takes part in establishing business schools in emerging markets.

Natalia Yankovskaya, the Head of PRME Champions Project, told about the IBS-Moscow experience of acting as a PRME Champion during the Cycle 2018-2019 and presented the main deliverables of the Cycle. PRME Champions is the group of 30 leading business schools from all over the world committed to work collaboratively, serve the broader PRME community and contribute to broader UN goals and issues. She presented the IBS SDGs Dashboard, a collaborative data reporting and analytics platform to share global business schools’ best practice impacts on advancing the UN SDGs. It helps analyze the business school activities on promoting and implementing the principles of ethics, social responsibility and sustainable development as well as plan further improvements.

Andrew Main Wilson, AMBA President, Asylbek Kozhakhmetov, Almaty Management University President and Tomas Simpson, Professor of Wilmington University participated in the discussion. It was about the recent achievements in moving towards implementing the SDGs and CSR.

Wrapping up the session, Danitsa Purg, CEEMAN President, asked the speakers, what PRME can do more to help business schools integrate CSR and SDGs in their activities. All speakers supported the idea that it’s important to have more opportunities to interact and share best practices not only among business schools and universities but businesses as well.

"Tough Truth: Pragmatic View on CSR"

The session started with the presentation of the book “When to Embrace Sustainability in a Business (and When Not to)” by Yossi Sheffi.

The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner’s Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability. 

For companies, sustainability is not a simple case of "profits versus planet" but is instead a subtler issue of (some) people versus (other) people - those looking for jobs and inexpensive goods versus others who seek a pristine environment. This book aims to help companies satisfy these conflicting motivations for both economic growth and environmental sustainability.

Danitsa Purg, CEEMAN President, insists that business schools are responsible for what is happening: "We should convince our trainees that everything starts with something positive. There’s no little things. If you don’t stop promoting them, you are sure to succeed".

Mikel Andronov, President of “Rusenergosbyt”, shared the experience on how to make money on being really green.

Andrew Main Wilson, AMBA President, wrapped up the discussion telling about his personal experience of travelling around the world, visiting 177 countries, "All people around the world have something in common. They believe that their children will leave better than they do". He pointed out that CSR is not only business responsibility. The stakeholders are also consumers, faculties, governments, enterprises and media.

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